Are Press Releases Good for SEO?

If you’re writing engaging press releases using high-quality, relevant content and sending them to trustworthy sources and platforms, the answer is yes.

SEO and PR: go together like a horse and carriage

Search engines use backlinks as a way to rank a website. Therefore, the more backlinks a page has, the higher it ranks on major search engines, including Google.

How can you benefit from backlinks? If a high-ranking website provides a backlink to your website, it is likely that you will get some of that credit yourself. Make the most out of the spotlight you will receive by incentivizing journalists with newsworthy information that is just too good to pass up.

Keyword research and selection are a vital part of optimizing any content — including press releases.

You should have a minimum of one primary keyword, and it should appear in your headline, first paragraph and summary section.

Using keywords in your headline and summary will make your press release show up on search engines and make it easier to find key information.

Summarise your main point in about 10-20 words. Be

strategic in choosing your headline by doing keyword research. There are tons of tools out there that can help you win the SEO game. We are big fans of AHRefs,but you can also use free tools like Ubersuggest).

For example, if you're announcing the release of an annual report, share links to the online report on your website so that journalists can redirect their readers back to your site.

Also, think about keywords that reflect current events, news, or hot topics.

Additionally, consider using branding keywords that include your tagline or any trademarked phrases or words.

For the best SEO results, we recommend ordering at least once a month.