What is a press release, and what is its purpose?
Thea - Customer Support Agent
Last Update hace 9 meses
A press release is an official statement that an organization distributes to news outlets or the public. It’s a formal way to collect all information relevant to a story into a one-page source. A press release’s function is to attract media attention.
When should a press release be created or used?
Press releases should be created any time an organization wants media attention for a major event. They can also be used to shape the narrative when a company or organization is facing scrutiny. These events could include:
- Changes in executive-level leadership
- Launch of a new product
- Public and private events
- Funding announcements
- Breaking news
- Groundbreakings and grand opening
How is a press release different from other company announcements?
Press releases are more than formal announcements. In journalism and historically accurate writing, a press release is considered a primary source. They are original documents containing official information. Press releases are also different from other announcements because they’re written in a specific way, with the objective of being picked up and reported on by media outlets.